1. Google Ads Campaign Setup
Creating targeted ad campaigns
Selecting the right campaign type (Search, Display, Video, Shopping, App)
Keyword planning and audience targeting
2. PPC (Pay-Per-Click) Management
Managing daily budgets and bids
Improving ad relevance and Quality Score
Reducing cost-per-click (CPC)
Maximizing conversions
3. Search Ads
Text ads that appear on Google search results
Highly targeted to user intent
Best for generating leads and traffic
4. Display Ads
Banner ads on Google partner websites
Visual branding and awareness
Advanced audience targeting (interests, behavior, remarketing)
5. Remarketing Campaigns
Showing ads to visitors who already visited your website
Helps recover lost leads
Increases conversion rate significantly
6. Shopping Ads (E-commerce SEM)
Product-based ads with images and prices
Ideal for online stores
Drives high-intent traffic
7. Video Ads (YouTube Ads)
In-stream and video discovery ads
Boost brand awareness
Target specific demographics or interests
8. Landing Page Optimization
Creating high-converting ad landing pages
A/B testing layouts, headlines & CTAs
Improving Quality Score and lowering CPC
9. Conversion Tracking & Reporting
Setting up tracking for leads, calls, sales
Monthly performance reports
ROI analysis and strategy improvements